The ISM trade show takes place annually in Koln, Germany. It is the most important Trade show around the globe regarding Candies and cookies. This year took place the 39th version with over 1675 expositors from 70 countries.

Noel has been part of the show since 16 years ago, aiming mainly at strengthening its relationships with its current clients, opening new markets, positioning itself as a world size company and knowing the latest trends in business.

For the second year in a row, Noel arrives to ISM with a stand focused on its Seasonal portfolio and introduces its new cookies’ line SUR, elaborated with natural ingredients.

During the first two days of the trade show, over 50 contacts have been made with potential clients from 30 countries: Germany, New Zeeland, Holland, China, Canada, South Africa, Sweden, England, Australia, United States, Belgium, Denmark, Dominican Republic, Switzerland, Israel, Ireland, Spain, Japan, Kenya, Kuwait, Malta, Thailand, México, Arab Emirates, Greece, Portugal, Brazil, Azerbaijan, Poland, Gabon, Cameroon, Mauritania and Sudan.