The ISM fair in Cologne, Germany, is the most important event around the world for the sweets and cookies market. The 38th edition running this year, had more than 1.675 exhibitors from70 countries of all continents.

Noel has participated for 15 years, looking forward to to obtain new and important clients, strengthen relations with current ones, and to learn about world’s trends in order to make its commercial offer more competitive.

Due to Noel’s booth location and design, the company was able to generate relevant impact among visitors and communicate an integrated offer of seasonal products with a special emphasis in Christmas. In addition, visitors got the chance to meet and relate to Noel’s executives and experience company’s excelent service and values.

There were around 150 visits of companies from England, Netherlands, France, Italy, Russia, Germany, Spain, India, South Africa, Australia, Paraguay, Chile, Brazil, Mexico and USA among other countries.